Strategy

In meeting society’s energy demand under today’s market conditions, we focus on being a responsible business partner, putting safety of people and the environment first, and on operating an energy efficient fleet of drilling units. 

Summary of Maersk Drilling’s CSR strategy for 2010-2014

Maersk Drilling’s first CSR strategy was introduced in 2010. Since then, significant progress has been made across the organisation. While Maersk Drilling has worked systematically with HSSE for many years, CSR represented a relatively unknown territory that until 2009 had focused mainly on compliance. We therefore embarked on a learning process with the objective of improving our environmental, social and economic impact on society.

To strengthen Maersk Drilling’s CSR potential and performance, as well as to support our position in the offshore drilling market, we approached CSR with three core ambitions: to improve compliance, to fully integrate CSR into our business, and excel in capitalising on our opportunities. This was to be achieved through four key focus areas;

Progress and key accomplishments

With Maersk Drilling’s implementation of a long series of CSR initiatives, we improved our compliance with internal and external standards and policies, achieved a 99% integration of our sustainability efforts by 2013, and excelled in relation to our two identified opportunities: local content and environment & climate. 

Since the very beginning of our CSR journey, we have reported on our sustainability performance with the purpose of ensuring transparency. We refer you to Maersk Drilling’s sustainability report(s) 2009, 2010, 2011, 2012, and 2013 for further information regarding our CSR initiatives and sustainability performance.

Our Sustainability Strategy 2015-2018

A natural next step is to definitively hand over the responsibility for the continuous implementation and improvement of Sustainability to relevant parts of the organization and to anchor this in the daily management of the business, our operating model, and management structure including a clear Senior Management Team accountability.

This is a sign of having reached a certain level of maturity and it is a key component in Maersk Drilling’s new Sustainability Strategy 2015-2018. The strategy has not yet passed through final approval, but after intensive internal and external consultation we see three key areas that must be addressed: keeping up with increasing compliance and customer requirements, working directly with sustainability as the enabler for business development, and lastly, recognizing and maneuvering in the increasingly volatile macroeconomic business landscape of the oil and gas industry.

On the surface, these are three rather generic topics. They however build on the deep level of integration achieved through the past strategy and are expected to deliver a significant impact on our ability to cope and benefit from contextual changes happening at a growing pace.

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